Bob Freytag

Company: Introworks
Category: Branding and Marketing Communications
Bio: I am a natural connector and able to achieve catalytic results by engaging and building world-class, high-performing teams. Strong ability to build long-term and meaningful relationships. As a co-founder of Introworks, a strategic B2B branding and marketing communications launching agency for companies who want to do it right, my focus is to help the company grow and improve every day. That means discovering new opportunities that align with Introworks so employees' passions and expertise are ignited. A successful launch requires all Introworkians to be all in and knowing our success is driven by the successes of our clients. LAUNCH EXPERTISE • Strategy/positioning/messaging • Brand concept development • Integrated communication planning • Measurement ? Creative execution LAUNCHABLES - Requires a coordinated, aligned, team effort. • New/relaunch of product or service • New/relaunch of company • New/relaunch of hybrid offering • M&A • Geographic expansion • Marketing expansion • Key internal and external initiatives LAUNCH GOAL • Make success less random.